Friday, July 18, 2014

Favehotel Hyper Square – Bandung

To answer to Bandung’s need for quality budget accommodations and increasing demand for its popular select service favehotel group, Archipelago International on July 15th, 2014 opened the favehotel Hyper Square – Bandung, which is the groups third hotel under the fave label in Bandung and the 6th Archipelago International managed property in the city.

Bandung is the capital city of West Java and the third largest city in Indonesia. It was nicknamed Parijs van Java (Paris of Java) by the Dutch, thanks to its charming resemblance to Paris and Europe during colonial times. It is also named Kota Kembang, which literally means the “Flower City”, since it became famous for its abundance of fresh flowers and foliage.

The city offers a number of leisure activities for visitors to enjoy, both within the city and throughout the surrounding mountain and highland areas. Activities in the outskirts of the city are centered around the mountain resorts, adventure activities and outdoor sports, whist in the city, visitors are treated to a wealth of dining options, clothing outlets and beautiful spots to just hang around and enjoy.

The favehotel Hyper Square is situated in one of Bandung’s most practical locations on the easily accessible Jalan Pasir Kaliki, just 15 minutes from Husein Sastranegara International Airport. The hotel is also just 10 minutes from the Pasteur toll gate and 5 minutes from Bandung’s main Rail Station.

The 161 stylish rooms will be modern, functional and super clean, decked out with cutting-edge LED TVs, fast and reliable complimentary WiFi throughout the entire hotel, security key card systems, air conditioning, in room safes and top of the line beds with high knot count cotton linens. Outside of the rooms, guests can indulge at the signature Lime Restaurant with its fabulous menu choices, or for a different atmosphere, the patio and terrace area provides the perfect spot for stylish, outdoor dining.

For business travel needs, the hotel offers 6 fully equipped meeting rooms. The meeting rooms range in size from the smaller rooms suitable for more intimate meetings, right up to the large banquet-sized function rooms for grander events. The hotel also features its own ballroom, available for use for both business and leisure affairs.

"favehotel Hyper Square aims to become the area’s best in class select service hotel, as it affords a number of facilities and amenities usually found in more up market hotels. The opening of this property reflects a continuation of our business strategy, which is to offer business travelers high-quality, affordable accommodation alternatives in Indonesia's most prominent cities." Said John Flood, Archipelago International's President  & CEO.

Mrs. Aty Fadjariaty as Hotel Manager of favehotel Hyper Square - Bandung, Mr. John Flood as President & CEO of Archipelago International dan Mrs. Linna Widjaja as Owner Representative of PT. Gema Indah Nusantara during Soft Opening event.

About favehotel
Since its inception in 2009, favehotels have been in the forefront of the budget hotel sector, redefining the industry’s standards for select service hotels. Imaginative design and mid-market features such as high quality bedding, complimentary high-speed internet access and LCD televisions have awarded the chain with a number of accolades, namely for their user friendly website that offers instant easy bookings and best rate guarantees for internet savvy customers.

favehotels currently operates 28 hotels throughout Indonesia and Malaysia out of which 10 are in Jakarta and 4 in Bali and has a development pipeline of more than 40 hotels in Indonesia, Malaysia and the Philippines.

favehotels recently won the “Indonesian Best Budget Hotel Chain Award” and aims to be Indonesia’s best in class as well as the largest and most consistent budget hotel chain promising uncompromising standards for cleanliness and safety, with a network covering the entire archipelago. The group has announced plans to open more than 30 new hotels within the coming 2 years.

About Archipelago International
Archipelago International is one of Indonesia’s leading hotel operators with an underlying portfolio of more than 80 hotels and 12,000 rooms. As a continually expanding brand, Archipelago International has a development pipeline exceeding 95 properties in Indonesia, the Philippines and Malaysia.

Archipelago International hotels operate under the hotel brands Grand Aston, Aston, Aston City, Alana, Harper, Quest, Quest Vibe, favehotels, NEO and Kamuela, ranging from ultra luxurious private pool villas to serviced apartments and select service economy class hotels, thus offering Indonesia’s vastest and most comprehensive hotel network.

Hilton Worldwide Opens DoubleTree by Hilton Brand in Indonesia

Situated in the capital city, DoubleTree by Hilton Jakarta – Diponegoro is convenient to the top business and leisure landmarks

Hilton Worldwide and DoubleTree by Hilton celebrated the opening of DoubleTree by Hilton Jakarta – Diponegoro, the first DoubleTree by Hilton hotel in Indonesia, June 2014. Conveniently located in the heart of Jakarta city, the new-build, upscale 253-room hotel opens with three dining outlets, including one modern all-day dining restaurant, as well as an outdoor pool, a kids’ pool, seven meetings and events rooms, and 24-hour business and fitness centers.

The hotel is 4.2 kilometers away from the Central Business District, near multinational companies, embassies, government offices as well as the city center's popular shopping, dining and entertainment landmarks such as Plaza Indonesia and Grand Indonesia.

“With its prime location in Jakarta’s city center, DoubleTree by Hilton Jakarta – Diponegoro is the perfect location for our brand to debut in Indonesia,” said John Greenleaf, global head, DoubleTree by Hilton. “We look forward to introducing our unique service culture to our Indonesian guests and welcoming international travelers who have stayed with us in other destinations. Starting with the iconic warm chocolate chip cookie welcome, presented to each guest upon arrival, and extending through every aspect of their stay, visitors to our new hotel will experience what we mean when we say it is the “little things” that can make all the difference during a hotel stay and that is where DoubleTree by Hilton excels.”

Spanning more than 1,400 square meters of meeting and banquet spaces, DoubleTree by Hilton Jakarta – Diponegoro offers seven versatile function rooms which can cater to a variety of meetings and events including a standing reception of up to 800 persons in the hotel’s Makara Ballroom. The large, flexible Makara ballroom is pillar-less and features an eight-meter high ceiling. Other features to the meeting facility include a dedicated porte-cochere and a naturally-lit foyer that leads to the outdoor garden. A 24-hour business center allows guests to stay connected and productive throughout their visit.

“The opening of DoubleTree by Hilton Jakarta – Diponegoro marks the addition of our third brand to our portfolio in Indonesia,” said Martin Rinck, president, Asia Pacific, Hilton Worldwide. “The development of our portfolio within this market has been gaining momentum in recent months and we continue to be committed to expanding our footprint in Indonesia. I am excited that DoubleTree by Hilton has made its debut in the metropolitan city of Jakarta and am confident that the hotel will offer visitors to this vibrant capital a warm, friendly, world-class hospitality experience.”

The hotel offers three innovative dining and entertainment options including the all-day dining restaurant, OPEN, which features three show kitchen stations that serve local Indonesian, Asian and Western cuisines as well as a barista counter to serve fresh coffee specialties. Guests can unwind in the cozy T LOUNGE which serves a variety of gourmet coffees, cocktails and premium wines. By the poolside, guests can relax at KREM pool bar offers a selection of ice creams, as well as local and Western-style light bites.

Guests can also enjoy the comforts and convenient features of the spacious guestrooms including the DoubleTree by Hilton Sweet Dreams™ bed, a 42-inch LCD TV, and a large workspace with Internet access and Wi-Fi connectivity. Guests can re-energize at the wellness center that includes a 24-hour fitness center fully furnished with LifeFitness® health equipment. Located next to the swimming pool and kids’ pool, the wellness center also features spa facilities including three therapy rooms with attached whirlpools.

As part of the Hilton Worldwide portfolio, DoubleTree by Hilton offers guests the opportunity to earn and redeem points for stays through the Hilton HHonors guest loyalty program. Guests staying at the first DoubleTree in Indonesia can earn 1,000 bonus points per night for a minimum stay of three nights between May 4 and August 31, 2014, inclusive.

Thursday, July 17, 2014


Tunggu ya

Music Score

Sabar ya 

Video Musik

Video musik pernah mencapai jaya-jayanya pada era 1980-an.  Tapi sebetulnya, hingga sekarang, video musik terus berkembang, bahkan mediumnya tidak hanya TV, tapi juga Internet.

Perkembangan video musik umumnya identik dengan perkembangan industri musik itu sendiri. Sebuah negara yang industri musiknya maju, bisa dipastikan video musiknya juga dapat berkembang cepat. Amerika Serikat, misalnya, hampir seluruh dunia menikmati produknya, mulai dari industri musik hingga video musik lewat MTV-nya membuat musik yang berevolusi menjadi video klip musik.

MTV sekarang memang bukan satu-satunya TV yang menayangkan video musik, tapi beberapa stasiun TV yang lain juga sering menyelipkan beberapa video musik.  Bahkan di Indonesia, misalnya, hampir seluruh televisi menayangkan acara video musik sebagai salah satu program andalanya.

Menonton Musik
Video musik sebenarnya tidak jauh berbeda dengan film pendek. Hanya, video musik merupakan perpaduan antara lagu dan gambar. Biasanya video musik berkaitan dengan kepentingan promosi dan penjualan album atau single sang penyanyi atau musisi.

Sebelum MTV tahun 1980-an, video musik sebenarnya sudah ada sejak dekade sebelumnya, hanya penamaannya tidak seragam dan cenderung membiaskan makna sebenarnya. Istilah yang dipakai kala itu seperti song video, song clip, film clip, dan filmed insert.

Dalam perkembangannya, video musik tak hanya menampilkan film bermusik. Lebih dari itu, keberadaannya sejalan dengan kemajuan teknologi atau tren yang tengah digandrungi di dunia perfilman.

Sejak suara memasuki dunia perfilman, banyak film yang berisi musik dan lagu. Adapun video musik baru ada pada 1950-an. Tony Bennet adalah penyanyi pertama yang merekam dan menyiarkannya di AS serta Inggris. Namun yang digarap dengan sungguh-sungguh adalah video musik Jailhouse Rock, yang dibawakan oleh Elvis Presley.

Jika mengacu pada tujuan pembuatannya sebagai promosi dan penjualan album atau single, video musik Dame si do bytu (Let's Get to the Apartment) garapan Ladislav Rychman pada 1958 adalah yang paling tua.

Tak dapat dibantah The Beatles-lah yang menetapkan dasar pembuatan video musik saat ini, dengan filmnya, A Hard Day’s Night (1964), yang disutradarai oleh Richard Lester. Film hitam-putih itu dibuat seperti film dokumenter, yang memasukkan unsur komedi dan dialog yang ditingkahi musik. Bila bagian per bagian film tersebut dipotong, akan menjadi kesatuan yang berdiri sendiri. Walhasil, bagian yang menampilkan adegan bernyanyi seolah menjadi model bagi pembuatan video musik saat ini.

Film kedua The Beatles, Help! (1965), lebih mumpuni lagi. Film berwarna itu menggunakan berbagai teknik pengambilan gambar, yang pada saat itu tidaklah lazim. Misalnya, pengambilan gambar lebih berfokus pada foreground kepala gitar George Harrison ketimbang sosok John Lennon yang berada di belakangnya. Baru pada 1965 itu The Beatles peduli terhadap keberadaan video musik, atau kala itu disebut filmed insert. Maka lahirlah video musik Rain/Paperback Writer, Strawberry Fields Forever, dan Penny Lane.

Internet Merangkul Video
Pada 2005, perkembangan teknologi digital semakin pesat, video musik pun ikut masuk ke Internet. Sebetulnya, sejak 1997, situs iFilm menjadi host bagi video pendek. Lalu pada 1999-2001 Napster membuka layanan sharing video.

Puncaknya, pada 2005 meluncurlah website YouTube, yang membuat terobosan menonton video online menjadi lebih mudah dan cepat. Situs ini melekat di kepala orang, sehingga mencari video, berarti membuka YouTube. Semakin lama musikus yang melihat kesempatan ini semakin menyadari posisi YouTube sebagai jalan untuk lebih meluaskan popularitas videonya.

Salah satu yang mengenyam manisnya keberadaan YouTube adalah Weezer, dengan video musik Pork and Beans pada 2008. Single itu menjadi karya Weezer yang paling sukses akibat efek video musik yang diunggah ke YouTube.

Sayangnya, YouTube harus berhadapan dengan RIAA, yang mempertanyakan hak intelektual atas penayangan berbagai video musik itu. Legalitas kepemilikan video musik tersebut berada di tangan label musik yang merilis karya itu. Setelah merger dengan Google, YouTube mencari cara membayar royalti pemutaran sebuah video musik.

Namun masalahnya tidak sesederhana itu. Tiap label memiliki kebijakan sendiri dalam merilis video musik. Rata-rata label itu merilisnya sebagai bentuk promosi penjualan produknya.

Yang jelas, video musik menciptakan popularitas tersendiri bagi para musikus. Thirty Seconds to Mars, misalnya, pada 2009 mengangkat Kings and Queens ke YouTube, yang langsung dilihat oleh 100 juta penonton. Di MySpace, video musik ini ditonton oleh 40 juta orang. Adapun di iTunes Store, video musik tersebut menjadi Video of the Week dan salah satu video musik yang kerap diunduh. Video itu menghasilkan empat nomine dalam MTV Video Music Awards 2010.

Yup, video musik saat ini tak hanya dapat dinikmati di televisi. Koneksi dan kecepatan Internet yang semakin baik membuat video musik sangat mudah ditonton secara online. Dengan kepemilikan bersama antara Universal Music Group, Sony Music Entertainment, Google, dan Abu Dhabi Media, meluncurlah Vevo pada akhir 2009. Video musik yang ada merupakan milik perusahaan bersama, yang membagi kue iklan dengan Google sebagai pemilik YouTube.

Video musik di jaringan Vevo diambil dari perpustakaan tiga label besar, yakni Universal, Sony Music, dan EMI. Maka Vevo tak pernah kehabisan video musik karya musikus ternama. Konon, Warner Music Group sempat tertarik bergabung, tapi akhirnya memilih MTV Networks.

Sumber: MALE Zone – Paksi Suryo Raharjo, Majalah MALE 91

Wednesday, July 16, 2014

If advertisers can rise to the mobile challenge, the rewards will be huge

People now spend 20% of their time looking at a smartphone – but still only 4% of advertising budgets are spent on mobile ads

One of the most surprising statistics to emerge from Kleiner Perkins Caufield Byers' annual Internet Trends Report, written by partner Mary Meeker, was the amount of time users spend consuming media on mobile devices. This highlights the immense opportunity mobile still presents.

According to the report, consumers spend 20% of their time using mobile devices, up from 12% last year. Despite this, advertisers are still only spending 4% of total budget on mobile ads, up 3% from last year. This is almost the inverse of print media, which still receives 19% of advertising investment, despite taking up just 5% of consumers' time. Advertisers are aware of these statistics and understand the value of mobile ads – but technical obstacles are preventing them from acting.

There are a number of roadblocks for potential mobile advertisers. These challenges include issues with attribution and tracking, the lack of standardised ad formats and how to create landing pages that will work across multiple devices. Some of these also extend beyond the advertiser's control, for example network load times and device usability issues. But on the plus side, some of these challenges are quickly being tackled – for example page load times are decreasing, partly due to advances in device speed as well in increases in wireless speeds as the rollout of 4G in Europe and 4G LTE in the US continues.

One challenge that persists is the issue of designing landing pages that look good across all devices. The smartphone and tablet market is ery fragmented, with a plethora of screen sizes that need to be supported. Even if you were to support only mobile devices from Apple, you would need to modify your landing pages to support the iPad, iPad Mini and two iPhone screen sizes. However, having a fully responsive site can be worth the effort you need to put in. reported a 140% increase in transactions from their responsive efforts.

As for tracking and attribution, Google has introduced Estimated Cross-Device Conversions in Adwords to enable advertisers to track actions that start on one device and lead to a conversion on another – such as when a customer does a search on their mobile device but switches to their deskop to complete the purchase. Facebook has also released Custom Audiences to allow advertisers to deliver targeted cross-device ads to users who visit their website or use their mobile application.

As for mobile ad formats, the Interactive Advertising Bureau (IAB) has been working closely with some of the largest internet companies to ensure the industry guidelines and ad specifications don't get left behind, through their Mobile Rising Stars program – an initiative to standardise cutting-edge ad formats. Facebook, which isn't part of this program, has been innovating quickly and testing multiple ad formats in its news feed. It seems it may have stuck gold: Mark Zuckerberg claims the company's Mobile App Ads have driven 350m downloads from their 1bn a month active mobile users.

Facebook also launched Ad Network at the end of April, allowing advertisers to push their existing mobile ads – previously only viewable within Facebook – to a network of third-party applications. Their platform includes all their existing (and somewhat controversial) targeting tools, allowing advertisers to reach highly targeted users of third-party apps.

It's not just in-app advertising that is taking off, according to a report released earlier this year by Marlin Software, an ad management firm. The US mobile search prices for Google are up by nearly 21% on smartphones and 23% on tablets.

Innovation on all fronts (from device manufacturers, ad networks and businesses) has helped conversion rates – the percentage of website visitors that purchase – on tablets beat those on conventional computers for the first time ever. Last year conversion rates for smartphones and tablets jumped by 57% and 67% respectively, compared with 36% for computers.

In the face of these challenges, it may take some time before ad spend matches consumer consumption habits. Once it does, however, the market will be forever altered for advertisers and consumers alike. (By John McLaughlin is a start-up founder and entrepreneur based in Manhattan)


Ramadan at DoubleTree by Hilton Jakarta - Diponegoro

To welcome the holy month of Ramadan, the kitchen team at newly-opened DoubleTree by Hilton Jakarta - Diponegoro located in the historic Menteng district, has prepared a variety of tantalizing dishes to break the fast. The two special, signature dishes prepared by Chef Zul and Chef Dedy are Pizza Rendang and DoubleTree Chocolate Chips Cookie Cheesecake – dishes that are not commonly encountered during Ramadan.  

Dates, Tajil
Pizza Rendang
Starting from the idea to replace the typical and traditional “companion” of Rendang, which usually is rice, Chef Zul, who has over than 17 years of experience in five-star hotels in various countries including the United States, Vietnam, Maldives and Brunei Darussalam has paired the native cuisine of the Indonesian archipelago with dough bread, creating Pizza Rendang and a truly unique flavor. With its history as the kind of dish served at ceremonial occasions and to honour guests, Rendang continues to be traditionally prepared during festive occasions such as ceremonies, wedding feasts and Hari Raya Eid al-Fitr. Whilst pizza lists remarkable histories of its own, an honour presented to the visiting Queen Margherita, to name just one. A simple mix of east and west represented by the delicious meat typical of West Sumatra, Rendang, has now been transformed into an Italian-style pizza bread topping. The results, well, are quite exceptional. Bravo!  

While in the pastry section, Chef Dedy is serving DoubleTree Chocolate Chips Cookie Cheesecake as dessert. Warm chocolate chip cookies are given to guests upon check-in at DoubleTree by Hilton Jakarta - Diponegoro and it is the icon of this hotel brand worldwide – supporting the hotel’ brand tagline “where the little things mean everything”. With over 20 years experience in Bali, Bintan, and the Maldives, Chef Dedy has used all his skill and innovation to take the iconic cookie and serve a treat of a dish to round out the perfect Ramadan breakfast meal. The DoubleTree Chocolate Chips Cookie Cheesecake is a most pleasant surprise utilizing two kinds of cheese, mascarpone and cream cheese – and of course a few well kept secrets of the ingredients that go into the legendary DoubleTree Chocolate Chips Cookie itself. 

Rasa Nusantara Platter
Turkish Meze Platter
Find other special dishes for Ramadan such as Turkish Meze Platter, assortment of tajil, and dates from five different countries, at OPEN}Restaurant.  Enjoy dining promotion: 8 persons, 1 person free dinner/iftar IDR 288,000 ++ per person. Ramadan Meeting Package Half Day Meeting IDR 350,000++ per person,  including tajil, dinner/iftar and for meeting purposes.   

Double Tree by Hilton Jakarta – Diponegoro
Jl. Pegangsaan Timur no. 17, Cikini - Menteng
Jakarta Pusat 10310, Indonesia
Phone  +62 (0) 21 3190 4433