Monday, September 01, 2014

Cheongsam Collection @ Mooncake Charity Auction


To celebrate the Chinese Mid-Autumn Festival, which is famous for its mooncakes, Shangri-La Hotel, Jakarta presents a cheongsam fashion show and a charity auction for exclusive mooncake packages on 30 August 2014 at the Lobby Lounge of Shangri-La Hotel, Jakarta.

Models will showcase Yunita Harun’s cheongsam collection with its Oriental touch whilst presenting Shangri-La Hotel, Jakarta’s newest mooncake collection in its special packaging.  This year, Shangri-La Hotel, Jakarta prepared two kinds of mooncakes, classic traditional and mini snow skin.  Both are wrapped elegantly in the Traditional Four-Piece Half-Moon Package and Mini Six-Piece Half-Moon Package with coasters, complimentary tea and a greeting card.  During the event, guests may avail the exclusive mooncake packages through the silent auction.

To raise funds for Shangri-La’s CSR programme called EMBRACE, Shangri-La’s Care for People Project, the hotel conducts a charity auction of seven special mooncake boxes at an initial price of US$50 and US$120 for the most exclusive box.  Guests who bid the highest price are eligible to own the exclusive mooncake package with a free stay at Pudong Shangri-La, East Shanghai.

This event is part of the mooncake promotion series presented by Shangri-La Hotel, Jakarta with the support of fashion designer Yunita Harun, HSBC, Ioma Skin Care and Mimi Thio Professional Make-Up Artist.

About Yunita Harun
Yunita, who was born in 1975 has been passionate about fashion since her youth. Having the opportunity to study overseas widened her knowledge of visual communication particularly in Fashion Design. Yunita's styles are varies; Glamorous, elegant, sensual, revealing and innovative. Transformation of these characteristics is not only seen on forms, and various fabrics such as: cotton, chiffon, satin, lace, organza and tulle, but also with the use of color.

About EMBRACE
Embrace, Shangri-La’s Care for People Project, is the Shangri-La group’s initiative launched in September 2009.  The project committed each hotel within the group to a long-term partnership with a chosen beneficiary working on children’s health or education programmes. Shangri-La Hotel, Jakarta has committed to a sustainable partnership with a school as its benificiary to help with the children’s education and give them a better future. The money raised from the mooncake auction will go to the hotel’s CSR fund to support its initiatives under the EMBRACE program.


Mooncakes for Mid-Autumn Festival Celebration
Shang Palace at Shangri-La Hotel, Jakarta celebrates the Mid-Autumn Festival from 8 July to 9 September 2014 with a range of perfectly packaged mooncake delights.  The luxurious packaging inspired by the moon comes in half-moon shapes and opens into a full moon presenting guests with an exquisite Chinese pastry staple.

Executive Chinese Chef Benson Fok and his team introduce four new mooncake flavours for guests to enjoy and share with special ones.  They can choose from 10 traditional-style mooncake flavours or seven mini-sized mooncake flavours, including three modern options of a Mini Snowskin Mooncake.

Shangri-La Hotel, Jakarta brings back its classic mooncake choices, including the Red Bean Paste, White Lotus with Single Yolk, White Lotus with Double Yolk, Red Lotus with Single Yolk, Red Lotus with Double Yolk, White Lotus Paste, Pandan Paste, Healthy Five Grains and the Red Lotus Paste.  Guests may also indulge in the light and flavoursome taste of the new Winter Melon with Pine Nut Mooncake.

For the mini mooncakes, guests can relish in a variety of delicious fillings, including the White Lotus Paste, Red Lotus Paste, Pandan Paste, and the Healthy Five Grains. A new line of luscious Snowskin Mooncake flavours – the Mini Snowskin Raspberry Chocolate, Mini Snowskin Cheesecake and Mini Snowskin Hazelnut Chocolate – is set to satisfy the palate of guests with a preference for modern culinary innovations.

Presented in two types of mooncake packages – the Traditional Four-Piece Half-Moon Package and the Mini Six-Piece Half-Moon Package – Shangri-La Hotel, Jakarta’s mooncakes are available starting from Rp398,000++ per box and comes with coasters, complimentary tea and a greeting card.  For a limited time only, guests can present their loved ones with mooncakes in an exclusive packaging for an additional Rp30,000 on their purchase.

The mooncakes are on display and available for purchase at a dedicated booth in front of the Lobby Lounge and Shang Palace restaurant.  For information, please call (62 21) 2939 9562 or access the website at www.platinumclubjakarta.com.

Platform versus Konten


MAKIN banyak media yang mengunakan platform digital. Di Indonesia perkembangannya memang tidak secepat di negara maju, tapi perubahan dari cetak ke digital mulai terasa belakangan ini – yang dipelopori oleh para penerbit besar.

Memang, pernah ada satu dua publisher yang mengkhususkan diri menerbitkan majalah dalam platform digital, bahkan dengan bujet iklan yang lumayan besar, tapi agaknya belum meraih kesuksesan. Boleh jadi bagi masyarakat Indonesia yang hidup di negara berkembang dengan ketersediaan jaringan internet yang terbatas, menjadi kendala utama untuk mengonsumsi media digital.

Mengubah platform adalah salah satu solusi, hadirnya PC tablet menjadi harapan baru bagi para penerbit koran dan majalah di seluruh dunia. Tapi yang dilupakan adalah, platform ternyata bukan yang nomer satu, justru konten masih menjadi daya tarik utama bagi pembaca.

Boleh saja, publisher menerbitkan media digital desain interaktif yang canggih, beberapa bahkan disertai dengan gambar-gambar bergerak pula. Tapi semua itu tidak artinya kalau kontennya sendiri tidak menarik.  Majalah Newsweek sempat berubah total dari cetak ke digital, tapi berubah pikiran kembali ke cetak lagi, setelah di ranah di digital belum mendapat sambutan yang siginifikan.  Pertama, karena pembaca loyal Newsweek kebanyakan masih ”generrasi analog”. Kedua, isu yang dijual majalah berita mingguan tersebutlah yang menggerakkan orang membaca, bukan daya tarik platform.

Artikel yang ada di Recruitment ADvisor, menyebut bahwa konten lebih penting daripada platform (baca: http://goo.gl/FYmRxS).

Memang, konsumsi media digital telah meningkat tajam beberapa tahun berlakangan ini. Menurut Pew Research pernah membuat riset tentang perilaku masyarakat AS terhadap media digital dua tahun yang lalu, mendapatkan hasil bahwa nyaris 40 persen responden mendapatkan berita dari media online atau digital.

Meski demikian, media digital bukan satu-satunya sumber berita, tentu. TV, radio, dan media cetak masih menjadi pilihan untuk mendapatkan informasi. Yang mendorong orang untuk mendapatkan berita, bukanlah medianya – dalam bentuk digital atau konservatif, tapi nilai berita itu sendiri.


Berikut adalah beberpa alasan mengapa konten adalah lebih penting ketimbang  platform di era penerbitan digital.

Isi Lebih Penting Ketimbang Bungkus
Sebuah survei yang dilakukan paa tahun 2011 oleh ACMA, perusahaan telekomunikasi dan lembaga regulasi media Australia mendapatkan bahwa bagi orang Austrlia yang nota bene melek digital, isi lebih penting ketimbang bungkus. Atau, konten lebih penting daripada platform.

Memang, yang tidak bisa dimungkiri, pembaca lebih nyaman dengan media online atau digital yang lebih praktis dan fleksibel, tapi ekspektasi pembaca lebih kepada konten, mereka tidak peduli apakah memperolehnya melalui media digital, cetak atau TV – entah itu berita, cuaca, event, baik yang bersifat lokal, global, atau di antaranya. Selain itu, akurasi juga dianggap penting, sehingga berita dari online saja tidak cukup, kadang-kadang dikroscek dengan media tradisional.

Media Sukses Berfokus kepada Konten
Afar Media adalah penerbit majalah-majalah travel dan gaya hidup untuk kelas atas. Pendiri dan chief product officer-nya Joseph Diaz berbicara kepada MediaNext tentang keseimbangan antara pertumbuhan media digital dengan pemanfaatan berbagai platform. Kunci utama kesuksesan Afar Media ternyata terletak pada kontennya.

“Yang kami lakukan pertama kali adalah membuat konten yang bagus, berikutnya adalah berpikir bagaimana mengemasnya dengan baik, sehingga memudahkan pembaca untuk mengaksesnya,” ujar Diaz.

Berfokus semata-mata pada platform, katanya, terlalu cupet. "Setiap orang bisa membeli traffic (yang jamak di media online). Strategi kami adalah untuk memastikan bahwa setiap platform secara individual dapat mencapai tujuan untuk menjangkau pembaca, serta terjadi konvergensi dengan platform lain untuk meningkatkan efisiensi," jelasnya.

Tampilan keren semata bukanlah "ekstra"
Tidak ada hambatan bagi publisher untuk masuk ke media digital, terutama yang terjadi di negara-negara maju. Membuat sebuah web dan dioptimalkan dalam bentuk mobile tidak lagi menjadi tantangan yang berarti saat ini. Banyak orang yang telah menggunakan aplikasi untuk masuk ke media digital, untuk mendapatkan pengalaman visual yang menarik, terlepas dari isi.

Tapi semua ini adalah bonus, karena orang pada dasarnya malas untuk menyentuh layar ponsel atau tablet, untuk membesarkan gambar atau interaksi. Konten, lagi-lagi, adalah daya tarik utama bagi pembaca untuk mengeksplorasi media digital lebih dalam.

Penerbit, mau tidak mau, dituntut untuk menyediakan konten yang menarik – tentu dengan foto-foto yang keren, tentu saja, untuk media gaya hidup, kendati untuk mendapatkannya diperlukan biaya besar.

Konten sebagai panjaga stabilitas di tengah evolusi platform
Platform akan terus berkembang, mungkin juga belum ketahuan ujungnya, tapi konten adalah pasti dalam kemasan apa pun.

Sebagian besar pembaca pun memahami bahwa penerbit tidak dapat mengatasi, mengejar ketertinggalan dengan segera untuk setiap platform yang baru. Pamela Maffei McCarthy, wakil editor digital untuk The New Yorker, mengatakan kepada Pew Research, "Kami ingin selalu berada di hati pembaca, tapi kadang-kadang sulit sekaligus untuk menghadirkan dalam format platform terkini.”

Artinya, penerbit harus memperkuat konten, yang sewaktu-waktu bisa diperuntukkan di platform apa pun, sesuai dengan perkembangan – yang ujung-ujungnya meningkatkan pendapatan publisher.

Strategi memperkuat konten pada platform baru seharusnya menjadi proses yang terintegrasi dengan strategi pengembangan sisi bisnis dalam sebuah penerbitan. Dengan kata lain, Anda harus memastikan mengembangkan jumlah pembaca, menambah pendapatan iklan, serta membesarkan bisnis ke depan, sejalan dengan penguatan dan pengembangan konten dalam platform yang tersedia. (Burhan Abe)

Editor’s Note – MALE 97  http://male.detik.com

Friday, August 29, 2014

One year in: 10 ways The Washington Post has changed under Jeff Bezos


A year ago, Jeff Bezos stunned the media world with the news that he was buying The Washington Post for $250 million. With his jumble of businesses, the founder of Amazon seemed an unlikely buyer for a newspaper that was losing money. But given moves he has made to try to reinvent the media business (Amazon, the Kindle - and Kindle Singles e-books and Amazon Studios, units that give creators new outlets for their work), expectations that the billionaire entrepreneur would transform the Post into a hotbed of experimentation were high. Now flush with resources, the paper has begun hiring again and introduced a number of initiatives. Here's what happened, and what hasn't:

National growth
In March, in a de facto effort to take the brand national, The Washington Post lowered its paywall to give free Post access to subscribers of more than 100 local papers, including the Dallas Morning News and Minneapolis Star Tribune. Post president Steve Hills told the Financial Times that digital subscription services such as Amazon Prime and Spotify could one day come packaged with Post content, although that hasn't materialized yet.

Overseas expansion
 The Post also has spread its wings aboard, adding a sales team in London, to leverage its international audience. The jury's still out on whether it can expand beyond its association with coverage of D.C. politics, though.

Circulation
 Digital is growing in importance. As of March 31, Monday-Friday print circulation averaged 399,757, down from 431,521 in September 2013. But online audience is up 43 percent to 32.3 million monthly uniques in June, per comScore desktop and mobile combined.

Editorial expansion
 The Post has grown the editorial operation. Despite the loss of high-profile talent like Ezra Klein, who took others with him to Vox Media including Dylan Matthews and Melissa Bell, the newsroom is growing. As of May, the Post had hired 50 new people in various newsroom functions, launching blogs like Storyline, Morning Mix and Post Everything and expanding the Sunday magazine. This hasn't made up for the 200 jobs that were eliminated in buyouts in recent years, but it's a welcome start.


Technology
 The Post has long embedded technologists in the newsroom, and that's expanded under Bezos. Today, 25 engineers that work with the newsroom enable them to develop new "Snowfall"-like story formats and mine data for enterprise stories.

Comments
 The Post partnered with The New York Times and Mozilla to create an online community commenting system, which is in "advanced stages of design," said Shailesh Prakash, vp of digital product development and CIO.

Experimentation
A reflection of Bezos' experimentation ethos, the Post opened a software-development lab in New York in March, WPNYC, to improve the website and develop new ad products.

Advertising
 Native advertising has been a core of the Post's ad revenue strategy since it launched its Brand Connect program in March 2013. It has since allowed advertisers to borrow features of article templates to make them look more like editorial. The Post also has begun running native ads on mobile, a nod to readers' shifting behavior to the smaller screen. New ad units are only starting to come, though; first among them is one called Infinity, a full-page unit that can run across desktop, mobile and tablet without the advertiser having to change the creative.

User experience
 The paper announced a website redesign, but it's a long way from being completed. Chief among the goals is improving the article experience; article pages are cleaner, and photo galleries have better resolution and sharing features. But article pages are still marred by Google AdChoices and take too long to load - four to five seconds to load - which the Post wants to cut to two to three seconds. "Speed is something we need to get better at," Prakash said. "We've made progress, but we've still got a long way to go."

Content management
Explaining his decision to leave the Post for Vox Media, Klein criticized the paper as lagging in technology and for being tied to a daily-journalism publishing model. Here again, the Post is just getting started. Its new blog Storyline allows for storytelling in different formats and to be told over days and months. A new CMS that will build in analytics to inform and guide news staffers as they post content is still in the works. And the holy grail of being able to personalize content to readers based on their point of entry and interests is still a ways off - as it is for most publishers. (Lucia Moses)

Exciting September @ Swiss-belhotel Mangga Besar, Jakarta

Braised Wagyu Beef Cheeks
This September, Swiss-Belhotel Mangga Besar, offers the most excitement Food & Beverage promotion. Don’t miss the chance to try our Delicious Beef Noodle Soup, a special dish made with selected spices, meat and fresh vegetables to warm up your day, served for lunch or dinner. Join us at Swiss-Café located on the 2nd floor and sample this treat for only Rp 90,000 ++

Also this month, Joe’s Grill brings you succulent Braised Wagyu Beef Cheeks, delicious cheek cuts of Wagyu beef served with brown sauce and roasted potatoes, a mouthwatering treat for everyone. Enjoy them with friends or loved ones for only Rp 190,000 ++ during September.

Buffalo BBQ Chicken Wing
Beef Noodle Soup
Craving a delicious snack while waiting for a meeting or just relaxing at the Silver Lounge? Why not try our Buffalo BBQ Chicken Wings served with our delicious BBQ sauce, salad and French fries on the side it’s the perfect snack and at only Rp 49,000 ++, why not order 2!!

Don’t forget to also stop by at the Cake Shop in the lobby area. We have on offer our September Cake of The Month, Sauza Chantilly Brownies Cake at Rp 207,000++ to dine in or for take away. Enjoy a 50% discount off all displayed items at the Cake Shop from 18:00 hrs until 21:00 hrs, terms and conditions apply.

This month we also have our fabulious Celebri-tea mocktail selections - A blend of iced tea and refreshing fruits. Choose from Shangria, Thai Lychee, Peach, Strawberry or Berry for only Rp 38,000++. A great choice to refresh after a hot day or to unwind after a long day. For cocktail lovers, why not try our Hollywood famous movies in vodka martini selections.  Try Lemon Sky, Into the Blue, Green Lantern, Yellow Submarine or Red Dragon. Quench your thirst for fame at Swiss-Café, Joe’s Grill and Silver Lounge’s ‘A Walk of Fame’ promotion throughout September.

Cocktail
Fruit Teas
About Swiss-Belhotel Mangga Besar, Jakarta
Swiss-Belhotel Mangga Besar, Jakarta was awarded the prestigious "Certificate of Excellence 2014" from TripAdvisor as a hotel that consistently earns top ratings from TripAdvisor reviewers. Located right in the heart of Chinatown in the area of Mangga Besar and Mangga Dua, known as an important business center for traders, as well as shopping and entertainment centers. It only takes 10 minutes to Taman Impian Jaya Ancol, 10 minutes to Jakarta International Trade Fair Kemayoran, and 30 minutes from Soekarno-Hatta Airport via the toll way.

The hotel has 246 rooms consisting of Deluxe rooms, Junior Suites, Honeymoon Suite, Family Suites, and Presidential Suite for the VVIP and facilities such as the Executive Club and Executive Lounge on the top floor. For business and conference activities, it also has a business center, internet access in public areas, 15 meeting rooms and two ballrooms that can accommodate up to 2,000 people. While for those who want to unwind there is an indoor pool and spa fitness center.

Swiss-Belhotel Mangga Besar
Jl. Kartini Raya No. 57, Jakarta 10750
Telp: (62-21) 6393 888
Fax: (62-21) 6595 888

Tuesday, August 26, 2014

Jimmy’s: Revolution in Nightlife Entertainment


Kehidupan malam di Surabaya bertambah marak degan hadirnya Jimmy’s, sebuah klub baru yang menggabungkan hiburan dan teknologi tinggi, dengan desain interior eksentrik dan eklektik.

Ini adalah karya ke sekian Lucky Hasmoro, yang sebelumnya melahirkan beberapa konsep klub dan F&B venue, sebutlah Blowfish,  Redboxx, dan Comedy Kopi. Kali ini, melalui Hasmoro Group, holding yang didirikan pada 2006, ia kembali membuktikan kepiawaiannya dengan mendirikan Jimmy’s yang unik dan untuk segmen premium.  

Menempati sudut ruang bawah tanah di JW Marriott Surabaya, Jimmy’s memiliki dua pintu masuk, dan setiap akses menjanjikan pengalaman optik yang berbeda. Di sinilah beberapa ruang terbagi, mulai dari ruang sisha ala Timur Tengah, wine lounge, area VIP Cielo, dan ruang hiburan utama, tentu.  Setiap hari, mulai jam 3 sore hingga jam 3 pagi, sebuah pengalaman yang luar biasa tersedia di sini.

Tidak seperti klub lain sebelum di Surabaya, Jimmy tidak akan menampilkan warna-warni cerah & pencahayaan biasa. Sebaliknya, laser vertikal dan pergelangan kaki tinggi akan bersinar sepanjang lorong. Di balik DJ, proyeksi video mapping akan menghibur, lengkap dengan layar plasma lebar yang menampilkan grafis multimedia. Untuk melengkapi semua ini, peralatan DJ terbaru dengan perangkat speaker linear high-end, menjanjikan musik yang meramaikan suasana.


Dengan produk terbaik, segmen premium, serta pelayanan kelas atas, Jimmy’s diperkirakan akan menciptakan buzz, a big buzz. Hiburan berkelas yang menyedot perhatian dunia, mulai dari Jakarta, Singapura, Hong Kong, bahkan Tokyo. “Revolutionary is not a sin, it is a concept, and that concept you’ll find at Jimmy’s,” ujar Lucky Hasmoro. (Abe)

MALE 96 http://male.detik.com

Sunday Market Brunch with Chef Rinrin Marinka @ Sheraton Bali Kuta Resort

Host and Judge of Popular Cooking Show to Share in “Sip, Savor and Shop” Open-air Market Brunch Event on Sunday, August 31, 2014


Sheraton Bali Kuta Resort has announced that popular cooking show Host and Judge, Rinrin Marinka will be the special guest chef as the hotel celebrates the first anniversary of its Sunday Market Brunch. Themed “Sip, Savor and Shop,” the weekly brunch event is Kuta’s only market brunch featuring a great spread prepared by the resort’s culinary team at Feast restaurant – revolutionizing Bali brunches a year ago by including market shopping at the brunch, now all guests start off with free groceries included in the brunch! Chef Marinka will join the celebration by presenting some of her own creations whilst also sharing her passion with guests on Sunday, August 31.

“A year ago we refreshed the traditional brunch with an open-air market of delicious fare, handmade crafts and services from local farmers, artisans and vendors,” explained Dario Orsini, General Manager of Sheraton Bali Kuta Resort.  “We are thrilled to refresh our Market Brunch by including fresh bread, fruits and vegetables to go, plus dishes from Chef Marinka – created exclusively for Sheraton Bali Kuta Resort.  We are excited to welcome her to the resort to share in our special anniversary celebration along with our guests.”

“Sip, Savor and Shop” is the ideal way for the whole family to gather and enjoy a beautiful, leisurely Kuta-style Sunday afternoon in an open-air market setting at this resort in Kuta.  In addition to the variety of food selections and to-go items, the easy-going environment includes live entertainment, a children’s play area with several fun activities, and dog care. After a hearty brunch, guests can extend their afternoon by relaxing at the beach, splashing in the resort’s pool, while dancing off calories at the celebrated Nu-Disco pool party - White Magic Sunsets (during dry season only), or shopping and catching a movie at the nearby mall. 

Chef Marinka is the host of Cooking In Paradise, a traveling cooking show broadcast by Trans7, an Indonesian television channel.  She is also one of the judges of Master Chef Indonesia at RCTI.  Chef Marinka, educated in French Cuisine & Patisserie at Le Cordon Bleu in Sydney, Australia,   also studied visual communication including fashion design and art.  As a popular television personality and cooking teacher, she combines her passion for food, culture, and art, and often experiments with ingredients and culinary styles, particularly Indonesian fusion dishes.  Chef Marinka is dedicated to sharing Indonesian food, culture, and art across the globe.

Open each Sunday from 12 noon to 3 pm, Market Brunch at Feast showcases a variety of live stations emphasizing on authentic global cuisine as well as local tapas and small bites so guests can sample and savor a wide range of comfort food from Bali and beyond. The dynamic menu at Feast Restaurant, Kuta Bali changes each week based on the seasonal availability of local ingredients. Guests also have the option of sipping limitless Champagne, fine wines, or home-crafted fruit and tea inspired beverages.  In addition, Market Brunch features retail stalls that offer fresh produce, groceries and pre-made items to go – perfect for guests who want to get a head start for the week ahead!

The deliciously rich Market Brunch experience is priced at IDR 333.000 per adult and IDR 166.000 for children ages 4 to12.  The price includes all kinds of freshly made fruit drinks, coffee and tea. A selection of locally-crafted beers, fine wines and signature cocktails are available for an additional IDR 250.000 and free-flow Champagne, premium wines from Starwood Wines of the World selection and spirits are available for an additional IDR 500.000. All prices are quoted in Indonesia Rupiah and are subject to 21% local government tax and service charge.


About Sheraton Bali Kuta Resort
Located on Bali’s famed Kuta Beach with mesmerizing views of the Indian Ocean, Sheraton Bali Kuta Resort is a gathering place for the whole family to enjoy.  With 203 generously appointed guest rooms and suites with private balconies, Sheraton Bali Kuta Resort is ideally situated along the Jalan Pantai Kuta and part of the famed Beachwalk: A Sahid Kuta Lifestyle Resort where guests can enjoy easy walking access to the island’s best shopping, dining and entertainment.  Sheraton Bali Kuta Resort offers three signature dining venues, including all-day dining at Feast®, located alongside the Beachwalk patio overlooking the Kuta Beach; Bene, a rooftop casual Italian trattoria with a panoramic ocean views; and the open-air Lounge, offering a locally inspired cocktail menu and beautiful Indian Ocean vistas.

For more information about Sheraton Bali Kuta Resort Market Brunch, please visit www.sheratonbalikuta.com/market-brunch
For information and reservation and more information about Sheraton Bali Kuta Resort, please visit http://sheratonbalikuta.com/

Rooftop Rum Bar, Karumba @ Mercure Jakarta Simatupang

Menawarkan pemadangan kota Jakarta yang menakjubkan, bar dan resto baru ini menetapkan standar baru untuk sebuah tempat hiburan yang stylish.


Mercure Jakarta Simatupang 20 Agustus 2014 resmi membuka Rooftop Rum Bar, Karumba. Terletak di lantai 19 hotel,  Karumba merupakan Rooftop Rum Bar pertama di Jakarta, yang menawarkan pemandangan kota yang indah dari gedung tertinggi sambil menikmati kebersamaan dengan kerabat atau rekan kerja.

Menawarkan interior design yang mengesankan untuk menonjolkan pemadangan kota Jakarta yang spektakular, Karumba memiliki 332 m2 ruang indoor dan outdoor, yang mencakup kolam renang. Para tamu juga dapat menikmati beberapa minuman diudara terbuka sambil menikmati pemandangan kaki langit.

Karumba menampilkan interior design yang terinspirasi dari gaya West Indies yang dinamis dan berwarna-warni. Sementara untuk hiburan musik, Karumba mempersembahkan jajaran band musik handal dan DJ yang akan membawakan musik dari segala aliran, sebut saja Reggae, R&B Soul, Latin Jazz & Calypso hingga Afro-funk.

Bersantai di Karumba - Rooftop Rum Bar
Karumba menampilkan desain Karibia yang menciptakan suasana yang menakjubkan dengan privasi lengkap. Dikelilingi oleh lampu-lampu kota, dan seluruh kota Jakarta pada kaki mereka, para tamu dapat bersantai dengan minuman yang disediakan oleh bartender kami sambil menikmati semangat riang dan mengundang dari malam musim panas yang hangat. Sofa chic dan ramping yang terletak di bar memberikan sentuhan elegan dibagian luar ruangan. Meskipun terletak di selatan Jakarta, Karumba menawarkan sebuah sanctuary untuk bersantai setelah bekerja atau untuk liburan akhir pekan


Manjakan Diri dengan Rum Cocktails Legendaris dan Hidangan Favorit
Pemandangan indah di kedua sisi selatan Jakarta berfungsi sebagai latar belakang untuk tamu, selain menghirup koktail rum yang eksotis sepanjang malam. Selami aroma hidangan Planter Punch atau West Indies Style Pasta sambil mencicipi aneka koktail racikan bartender Karumba. Sebuah pilihan sampanye yang luas tersedia untuk tamu yang lebih memilih minuman bubblier. Karumba juga menampung tamu mencari sebuah oasis di siang hari ditemani teh sore yang menyenangkan. Dari siang hingga malam hari, Karumba diciptakan untuk menjadi salah satu dari Jakarta paling glamor bar untuk menyaksikan matahari terbenam dan tujuan setelah gelap.

Nikmati Musik Sensasional
Karumba adalah tempat yang ideal untuk menikmati koktail rum besar, makanan dan musik dalam suasana santai Karibia. 

Berikut adalah jadwal musik kami:
  1. Rabu Live music, Richard Christian & Friends dengan Top 40 Hits di 8:00-01:00.
  2. Kamis Live music, Barry Likumahuwa & Rasakan Gang Baik dengan Modern RnB & Jiwa di 8:00-01:00.
  3. Jumat Live music, Rio Moreno Combo feat. Latin Jazz Jumat pada 9:00-02:00.
  4. Sabtu Live music, Taufan Goenarso & Funk Serangan tentang Funky Hump Sabtu pukul 21:00-02:00.
  5. Resdent DJ tampil setiap hari membawa gaya yang unik dan musik yang trendi.




Melintasi ruang lingkup semua suara dan musik, para tamu pasti akan menikmati suasana optimis dan menggembirakan DJ menciptakan dengan ketukan mendesis nya.

"Sebagai tujuan populer, Jakarta sudah terkenal dengan berbagai pilihan tempat untuk bersantap. Kami berusaha untuk membedakan persembahan makanan dan minuman di Mercure Jakarta Simatupang dengan menyediakan 'sentuhan modern' pada makanan dan minuman yang disajikan. Pengalaman bersantap yang luar biasa di hotel ini dilengkapi dengan tampilan yang sama mengesankan dengan suasana dan layanan. Kami mengantisipasi bahwa bagi banyak internasional, wisatawan domestik dan business traveler yang mengunjungi Jakarta, kunjungan ke rooftop rum bar di Mercure Jakarta Simatupang dengan keunikan konsep interior design dan seleksi rum yang lengkap, akan menjadi bagian dari daftar tempat yang harus mereka kunjungi di Jakarta" kata Arini N. Yulianti, Public Relation Manager, Mercure Jakarta Simatupang.

Great Food, Great Music, Great Rum!

About Mercure Jakarta Simatupang
The location is strategically in the center of South Jakarta’s business district and close to International Golf Course Pondok Indah. This four stars hotel is offer easy to access to trendy shopping in South Jakarta area. Mercure Jakarta Simatupang hotel has a unique design concept with a touch of urban art interior that created by graffiti local’s artist. Flexible four meeting rooms and can to accommodate the meetings, workshops or seminar, completed with technology and dedicated professionals team. The other business facilities are business centre and internet corner.

The guests can pamper themselves in the hotel’s restaurant, Graffiti in the ground loor and KARUMBA Rooftop Rum Bar with open air. Graffiti is open for lunch and dinner; invite guests to enjoy international classic and Indonesian a la carte while enjoying a trendy atmosphere. The highest floor of this hotel, guests will find a trendy KARUMBA Rooftop Rum Bar, where guests can indulge in stylish and tasteful settings while chilling out with friends. Outdoor and indoor terrace with view of the dynamic city, can be enjoyed while sipping rum cocktails made by skilled mixologists from KARUMBA.

For relaxations after a long day from business meeting, hotel offers swimming pool facility and fitness centre are located in the rooftop of hotel.

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